Why advertise with nhla?
PRINT ADVERTISING WITH HARDWOOD MATTERS
DOMESTIC AND INTERNATIONAL DISTRIBUTION
More than just a magazine, the award-winning Hardwood Matters is the voice of the hardwood industry. Published 11 times per year with a combined January/February issue, Hardwood Matters is distributed throughout the United States, Canada and to more than 24 other countries. The magazine is also distributed at the Annual NHLA Convention and various tradeshows and events worldwide.
LOYAL READERS
Through its relevant, timely and unique content, Hardwood Matters keeps readers on the inside track about issues facing the hardwood lumber industry as well as Association news. These loyal readers are the decision makers and leaders in the hardwood industry.
UNIQUE ADVERTISING OPPORTUNITIES
Hardwood Matters will publish three special themed issues and one special distribution issue in 2010. Special themed issues are devoted to compelling topics and give your company the ability to customize your advertising message to a specific audience.
■ April – Energy & the Environment: A look at the top energy and environmental issues that affect the hardwood industry including but not limited to legislative policies, green building, certification and the growth of alternative fuel sources.
■ June – Sustainable Design: An in-depth look at the use of hardwoods in sustainable design principals and projects. Hardwood use trends, environmental merits of hardwood use and wood alternative products are part of the editorial focus.
■ November – Standards: Our standards mean quality and excellence. Discussions will center on the rules and standards in regards to global trade, maximization of yield, and assurance of quality shipments.
■ October Special Distribution at the 2010 NHLA Annual Convention & Exhibit Showcase
ONLINE ADVERTISING WITH NHLA.COM
GLOBAL REACH
NHLA was originally founded to create a uniform system of lumber grading rules to ease regional trade. Today, those same grading rules are used around the world as the market has grown to become a global industry. While a majority of visitors to NHLA.com are from the United States, the site is also viewed by people in more than 130 countries including: Canada, China, United Kingdom, Germany, Russia, Mexico, Vietnam, Italy and India. Your advertising dollars reach potential customers in the Unites States and around the globe.
ONLINE TRAFFIC: MORE THAN 72,000 PAGE VIEWS PER MONTH
NHLA.com is an information-driven website with news, events, industry information, a job board and a searchable member directory. This information brings online visitors to the NHLA website often with monthly traffic averaging 4,600 unique visitors viewing more than 15.9 pages each visit. The longer our visitors stay and read, the longer your message reaches these hardwood industry visitors.
EXCLUSIVE ONLINE ADVERTISING OPPORTUNITIES
Online advertising is new for 2010, and is limited to an exclusive number of banner ads available. Your company could be one of only nine companies advertising to this niche market. As the sole advertiser in your selected premium section of the NHLA website, your message will be viewed by thousands of visitors each day. Artwork can be updated as often as you like – a great way to compliment your print advertisement. The one click on your ad sends potential customers directly to your website.
BRAND INTEGRATION
Partnering with NHLA offers your company true and harmonious brand integration through print and online advertising as well as convention exhibit space and sponsorship opportunities.
To place an ad in Hardwood Matters, contact advertising@nhla.com.