NHLA’s Privacy Policy covers the collection, use, and disclosure of personal information that may be collected by NHLA anytime you interact with NHLA, such as when you visit our website, when you purchase NHLA products and services, or when you call our sales or support associates. Please take a moment to read the following to learn more about our information practices, including what type of information is gathered, how the information is used and for what purposes, to whom we disclose the information, and how we safeguard your personal information. Your privacy is a priority at NHLA, and we go to great lengths to protect it.
Why we collect personal information
We collect your personal information because it helps us deliver a superior level of member service. It enables us to give you convenient access to our products and services and focus on categories of greatest interest to you. In addition, your personal information helps us keep you posted on the latest industry information.
What information we collect and how we may use it
There are a number of situations in which your personal information may help us give you better products. For example:
- We may ask for your personal information when you’re discussing a service issue on the phone with an associate, reserving advertising placements, registering for an event, participating in an online survey, requesting NHLA provided services, or purchasing a product.
- When you interact with NHLA, we may collect personal information relevant to the situation, such as your name, mailing address, phone number, email address, contact preferences or credit card information.
- We also collect information for market research purposes to gain a better understanding of our members and thus provide more valuable service.
- We collect information regarding customer activities on our websites and email campaigns. This helps us to determine how best to provide useful information to members and to understand which parts of our websites, services, products, and events are of most interest to them.
- We may use personal information to provide products or services that you have requested as well as for auditing, research, and analysis to improve NHLA’s products and services.
Publicly displayed information is public
If you use a bulletin board or forum on an NHLA website you should be aware that any information you share is visible to other users. Personally identifiable information you submit to one of these forums can be read, collected, or used by other individuals to send you unsolicited messages. NHLA is not responsible for the personally identifiable information you choose to submit in these forums. For example, if you choose to make information, which was previously non-public, available by enabling certain user features, NHLA will collect that information from your interaction and the information will become publicly available.
When we disclose your information
NHLA takes your privacy very seriously. NHLA does not sell or rent your contact information to other marketers.
Within the NHLA Group
To help us provide superior service, your personal information may be shared with legal entities within the NHLA group globally who will take steps to safeguard it in accordance with NHLA’s privacy policy.
Legal responsibility
At times we may be required by law or litigation to disclose your personal information. We may also disclose information about you if we determine that for national security, law enforcement, or other issues of public importance, disclosure is necessary.
How we protect your personal information
NHLA takes precautions — including administrative, technical, and physical measures — to safeguard your personal information against loss, theft, and misuse, as well as unauthorized access, disclosure, alteration, and destruction.
The NHLA Online Store and website use Secure Sockets Layer (SSL) encryption on all web pages where personal information is required. To make purchases from the NHLA Online Store, you must use an SSL-enabled browser such as Safari, Netscape Navigator 3.0 or later, or Internet Explorer. Doing so protects the confidentiality of your personal and credit card information while it’s transmitted over the Internet.
You can help us by also taking precautions to protect your personal data when you are on the Internet. Change your passwords often using a combination of letters and numbers, and make sure you use a secure web browser like Safari or Internet Explorer.
Integrity of your personal information
NHLA has safeguards in place to keep your personal information accurate, complete, and up to date for the purposes for which it is used. Naturally, you always have the right to access and correct the personal information you have provided. You can help us ensure that your contact information and preferences are accurate, complete, and up to date by logging into the website as the primary contact of your company. You can request a copy of your personal information, financial history, and your interactions with our sales and support staff by contacting us at info@nhla.com.
Cookies and other technologies
As is standard practice on many corporate websites, NHLA’s website uses “cookies” and other technologies to help us understand which parts of our websites are the most popular, where our visitors are going, and how much time they spend there. We also use cookies and other technologies to make sure that our online advertising is bringing customers to our products and services. We use cookies and other technologies to study traffic patterns on our website, to make it even more rewarding as well as to study the effectiveness of our customer communications. And we use cookies to customize your experience and provide greater convenience each time you interact with us.
For example, knowing your first name lets us welcome you with a greeting the next time you visit the NHLA Store. Information such as your country and language helps us provide a more useful online experience. Your contact information, and information about your company helps us provide you with customer service.
As is true of most websites, we gather certain information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type, Internet Service Provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.
We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users’ movements around the site and to gather demographic information about our user base as a whole. NHLA will not use the information collected to market directly to that person.
In some of our email messages we use a “click-through URL” linked to content on the NHLA website. When customers click one of these URLs, they pass through our web server before arriving at the destination web page. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked simply avoid clicking text or graphic links in the email.
Our companywide commitment to your privacy
NHLA takes protecting your privacy very seriously. To make sure your personal information is secure, we communicate these guidelines to NHLA employees and strictly enforce privacy safeguards within the Association. In addition, NHLA supports industry initiatives to preserve privacy rights on the Internet and in all aspects of electronic commerce.
NHLA’s partnerships with others in the hardwood industry
NHLA’s website has links to the sites of other companies. NHLA is not responsible for their privacy practices. We encourage you to learn about the privacy policies of those companies.
Privacy questions
If you have questions or concerns about NHLA's Privacy Policy or data processing, please contact us at 901-377-1818.
NHLA may update its privacy policy from time to time. When we change the policy in a material way a notice will be posted on our website along with the updated privacy policy.
NHLA PO Box 34518 Memphis, TN USA 38184
Last updated Jan 2009